MWC 2011: Google launches Heat MWC app to help find the busiest bars
Saturday, March 5, 2011
, Posted by Unknown at 12:36 AM
Or stands, keynotes and press conferences. But we sense it'll mostly be used for bars.
Google's mobile advertising team has teamed up with ad agency Jung von Matt Stockholm for a social location app focused on this week's Mobile World Congress show in Barcelona.
Called Heat MWC, the free app is available for Android and iPhone, and shows a heat map of which areas in the Fira - and out in Barcelona itself - are 'hottest' at any point in time.
Suggested uses are stands, keynotes, events and bars. Users can filter their map to only show activity from a specific nationality of attendee, if they're feeling particularly xenophobic.
The app also uses the Bump API to help two users exchange contact details by bumping their handsets together. It joins an existing official MWC 2011 app from the GSMA, which is available for various smartphones.
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