MWC 2011: Out There lands Deutsche Telekom contract
Monday, March 7, 2011
, Posted by Unknown at 3:37 AM
Another big win for the opt-in mobile advertising specialist.
Out There Media has grown its business hugely over the last two years, securing partnership agreements with 40 carriers across Europe and Asia.
These deals are built around its Mobucks cross-carrier, cross-advertiser platform, which delivers message-based ads to opted in customers.
ME’s news coverage of MWC is supported by NewBay,
Out There got its start in Eastern Europe and the Balkans, but has steadily expanded into Asia and Western Europe.
So this deal is a major coup.
Its highlight will be “SpecialOffers”, which will be free for customers that sign up to receive news, promotions, special discounts and opportunities to enter competitions.
Prizes including a Mini, tablet PCs, phones and more will help entice people into signing up.
Kerstin Trikalitis, CEO of Out There Media, said: “Bringing our Mobile Advertising expertise to a market of such strategic importance like Germany is an achievement that makes us extremely proud.
"The fact that this milestone is undertaken in collaboration with Deutsche Telekom not only maximizes its importance, but is also a guarantee of its success.”
ME’s news coverage of MWC is supported by NewBay, the leader in cloud-based digital content services. NewBay’s LifeCache white label platform enables operators and device makers to deliver a lifetime of content experiences across mobiles, PCs, tablets and TVs. Customers include T-Mobile, Telefónica O2, France Telecom Orange, AT&T, Telstra, LG and more.
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