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The Sofialys billboard-type video ads will be available in two different formats: pre-roll (intro) and post-roll (end).

This solution is compatible with all OSs (iPhone, Android, iPad, Blackberry, Nokia and bada applications) and web apps/mobile web sites.

The ads give users the following options:

* Open a web view: the user remains within the application
* Send an SMS
* Make a phone call
* Download a coupon
* Access a map

Mokhtar Bouchelaghem, CEO at Sofialys, is particularly proud of the metrics available. He said: “Thanks to our technical expertise and high performance ad server, Sofialys offers all video formats and lengths.

"This enables us to not only track impression and click data but also related user behaviour. Our advanced metrics allow us to see how a user has engaged with the video placements such as calls for action on the page or if a user has interacted with a companion display advert.”