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It would be tempting to pitch this as some kind of Hollywood hit factory for apps, with George Clooney as creative consultant and Jennifer Aniston as CTO.

But sadly that's not the case. Instead, the concept is to mine the creative talent CAA represents for ideas, with Qualcomm adding the engineering nous.

Michael Yanover, who heads up business development for CAA, said: “We really want to dispel the notion that these apps are celebrity driven or simply meant as companions to existing proidcuts. We want to create new apps, new franchises.”

The search is now on for CEO, executives, and engineers for the LA-based firm.