Mobile games developer Backflip Studios has 23m monthly active users
Saturday, February 26, 2011
, Posted by Unknown at 8:34 PM
The company's games have generated 55 million iOS downloads and 12 million Android downloads, sending ad revenues soaring.
Indie mobile developer Backflip Studios is continuing to build a huge audience for its mix of free and paid games on iPhone and Android.
The company has now passed 77 million total downloads, founder Julian Farrior tells PocketGamer.biz. 12 million of those are on Android, while the rest come from iPhone and iPad games.
Backflip's games now muster 23 million monthly active users, and 2.25 million daily active users. All this activity is proving lucrative for the ad-supported element of the studio's business, too.
"We did 830 million ad impressions in December," says Farrior. "I'm especially excited about this number as we are rapidly trending toward the 1 billion monthly impressions mark."
In October last year, Backflip told ME that it was making $500,000 a month just from mobile ads, based on 15 million monthly active users and 600-800 million monthly ad impressions.
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