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The nToklo Social Gateway lets retailers creating a window on their sites through which users can invite friends from their social networks, email and mobile phone address books.

Its Recommendations Engine then uses these connections to create promoted recommendations tailored to each customer.

Gareth Mee, CEO of nToklo, said: “The explosive growth of social networks has led many ecommerce companies to look at how they can harness the power of social media to boost sales.

"Companies that sell online can differentiate themselves by integrating this social experience into their own sites, and nToklo will plug into existing stores to help offer an engaging social commerce experience.”

nToklo is available now as a hosted or dedicated service. The firm has also developed an Android App called Myphone that showcases the solution through any Android phone.