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One in five US and UK adults use the mobile web every day

Friday, March 11, 2011 , Posted by Unknown at 10:06 PM


Not quite as ubiquitous as many would have thought.

A study by YouGov commissioned by Antenna Software found that 23 per cent of UK adults use the mobile internet every day, compared to 13 per cent a year ago.
The US daily user base is 20 per cent, up three per cent on last year.
On a weekly basis, the rate for browsing is 34 per cent of UK and 33 per cent of US users.
Is this good or bad?
Depends on how you look at it. It probably reflects smartphone penetration levels in these markets – and don't forget how ubiquitous PC broadband access is too in these advanced markets.
Of course, there is still a large army of people who don't use the mobile web at all: 44 per cent of American consumers who have mobile-internet-capable handsets never use it.
It's worth noting that many mobile web users are launching a sesssion not from the browser by via another application.
Instant messaging drove 21 per cent (UK) and 22 per cent US, while social networking services was the prompt for 27 per cent for both the UK and US.

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