MWC 2011: RIM and Samsung sign with Navteq location ads
Monday, March 7, 2011
, Posted by Unknown at 3:38 AM
Handset firms join the LocationPoint ad network to drive proximity-based advertising.
LocationPoint delivers ads to smartphone users when they’re near to signed-up merchants.
Navteq trialled the service in 2010 and reports a seven per cent click through on McDonald’s ads.
Nokia is already a partner, as are location-based app providers including Appello, CoPilot Live, Navigon, NDrive, Poynt, and Telmap.
Now RIM and Samsung are on board, though it's not clear from the release exactly how the relationship works.
We'll try to find out.
But this is clearly very significant for Navteq, which has made lots of money from licensing its maps but now sees a huge commercial opportunity in linking these assets to contextual marketing.
ME’s news coverage of MWC is supported by NewBay, the leader in cloud-based digital content services. NewBay’s LifeCache white label platform enables operators and device makers to deliver a lifetime of content experiences across mobiles, PCs, tablets and TVs. Customers include T-Mobile, Telefónica O2, France Telecom Orange, AT&T, Telstra, LG and more.
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